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Pink in October: Breast cancer awareness or profit machine?

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October, when millions of Americans don pink products to raise breast cancer awareness.

And companies line their pockets with millions of dollars?

According to, some companies who produce the pink products and claim donations are going to breast cancer research are fudging the truth.

“The companies that are just producing pink products and allowing consumers to come to their own conclusions are probably pocketing most of that,” says [Ginger Reichl, who owns Pinstripe Marketing].

One of the companies that takes a lot of heat when it goes pink is the National Football League. A blogger stated that the league only turns over 5 percent of the pink product purchases to research.

The NFL has donated about $3 million in four years, balancing out to under $1 million per yer from revenues nearing $10 billion.

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