Nike is a company known for its brilliant advertising. “Just Do It,” “Bo Knows” and the recent “Find Your Greatness” campaign are only a few of the company’s eye-catching ads. Nike has sold billions of dollars in shoes and gear, but more importantly it has helped push female athletes into the spotlight.
Here are five inspiring Nike ads featuring women in sports:
“They used to say, ‘That girl is crazy.’ But then, I just kept winning.”
“Voices” was a Nike campaign created to celebrate the 40th anniversary of a law passed in 1972, part of which prohibited discrimination against women in federally funded sports activities. Title IX opened doors for women to play sports competitively in schools and qualify for scholarships. It was feared that athletic programs for men would suffer if women were given equal opportunities. Forty years later, “Voices” celebrated how far women have come in a relatively short amount of time.
“I Would Run To You”
Nike tried its hand at romantic comedy to win over female consumers. “I Would Run To You” is a Nike-powered music video, starring a woman willing to run across the country for her man. She makes the trek without even breaking a sweat. All in fun, her beau ends up in a hospital bed after a few miles. The heroine runs to him with the help of her fluorescent pink Nike running shoes.
“If You Let Me Play”
In the 1995 commercial, “If You Let Me Play,” Nike strikes a chord with parents of female athletes. Young girls talk about statistics that prove how they’re empowered through sports. The ad became a sensation after it received Oprah’s seal of approval.
Every athlete in the “Free Yourself” ad stops to give the camera a look that says, “beat that!” (And yes, dancers are athletic too. )
The Launderettes provide the soundtrack for this catchy and upbeat ad that has female athletes trying to one-up each other.
“I Feel Pretty”
Maria Sharapova may have won at Wimbledon in 2004 and conquered at the US open in 2006, but her good looks often overshadow her accomplishments.
In Nike’s “I Feel Pretty,” the Russian-born tennis player reminds the audience that, in the end, she’s an athlete and not just another pretty face.
Nicole Pollard currently resides in Canyon Country, Calif.
- Stretches and exercises for carpal tunnel syndrome
- The best Major League ballparks have their own personality
- Comparing the best regular seasons: The '96 Bulls and '16 Warriors
- 3 Arizona road trips and the vehicles to get you there
- Colon cancer is preventable. Check these signs and symptoms to stay healthy.
- 6 of the biggest skin cancer myths
- Affordable small home makeover ideas
- Locals helping locals: 6 success stories you need to know about
- Sunscreen facts that could save your life
- 6 energy saving hacks for your home
- 5 tips for choosing a company to end your timeshare
- Overlooked water tips to save you money
- 5 of the most adored gentlemen in professional sports today
- The real danger of sitting at your desk
- Most surprising NBA playoff performances of the last 40 years
- 11 classic baseball movies you must see again
- Finally getting rid of fat: 3 methods that actually work
- 4 reasons cancer survivors should focus on food
- 5 spring cleaning spots everyone forgets
- 5 reasons to look forward to watching the D-backs this season
- Common virus attributed to spike in head and neck cancers
- 5 signs it’s time to end your timeshare ownership
- 3 most overlooked ways to keep your home healthy
- 6 ways the air in your home could be making you sick
- CrossFit dangers: 5 common injuries and how to deal with them
- Today's radiation treatments offer better success, fewer side effects
- Tips to make watching TV on the patio even better
- What really happens when you donate to a community college?
- Sun and skin cancer: Separating fact from fiction
- 5 critical lifestyle changes for a healthy colon