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Is thrifty the new sexy? Study says yes

Are you single and thrifty? You could be lucky in love, according to new research.

Jenny Olson, a Ph.D. candidate at the University of Michigan’s Ross School of Business, and Scott Rick, associate marketing professor at the university conducted the study “A Penny Saved Is a Partner Earned: The Romantic Appeal of Savers.”

The two discovered that both genders find those who save attractive, saying it indicates self-control and responsibility.

According to a study by the Feinberg School of Medicine at Northwestern University, frugal partners may also be both mentally and physically healthier, as they do not have the added stress and depression of debt.

Olson, however, wants to make one thing clear: “There’s nothing attractive about cheapskates,” she explained to MarketWatch. “With tightwads, there will be a little bit of anxiety about spending. It’s about the pain of paying, parting with money,” so pay close attention to those first few dates.

While finding a mate who has a strong work ethic and a retirement plan may sound perfect, be prepared for a possible downside: Boredom.

Spenders tend to partake in adventurous activities, while savers “favor prudence over fun,” based on Olson and Rick’s results.


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