First and foremost, politics is about image.
In 2004, a little known, young candidate for Senate in Illinois became a national star. His name is Barack Obama. He gave the keynote speech at the Democratic National Convention that year and his stock took off.
A couple months after the convention, I had a conversation with someone about this young rising star. After hearing Obama’s speech, she said she couldn’t wait for Obama to become president. The conversation took place even before he won his Senate race in Illinois but that is how stars are born.
Back in 2004 (the year they nominated John Kerry), the Democrats needed a star. They found one. He was black, young and idealistic. Once he was put in the spotlight, he nailed it. Four years later he was elected president. That’s why image matters.
Fast forward to 2013. The Republican Party finds itself in a predicament. They are suffering from an image problem. They, too, need a star. Enter Sen. Marco Rubio. He’s going to give the Republican response to the State of the Union Tuesday night in English and in Spanish. He’s on the cover of “Time” magazine. The Republicans are making Rubio their next star. He’s Latino. He’s young and as one Republican strategist says, “he knows who Tupac is.”
With Rubio, the GOP is hoping to be cool, or at least cooler than they are now. That’s why they need him. They can’t be seen as the party of rich, old white men. They won’t win national elections that way.
Now that Rubio has his turn, how will he deal with the spotlight? Will he handle it as President Obama did, captivating a nation with his oratory skills? Can he explain a conservative vision of America? The vision the Republican Party used to stand for, one of lower spending, smaller government and more freedoms? Can he make that vision cool?
Of course, that remains to be seen. I gave up on the Republican Party because, as a group, they don’t stand up for their own principles. hey haven’t for years. Will Rubio be the one to restore it?
Republicans sure hope so, because if he doesn’t, the future of their party looks bleak.
- Stretches and exercises for carpal tunnel syndrome
- The best Major League ballparks have their own personality
- Comparing the best regular seasons: The '96 Bulls and '16 Warriors
- 3 Arizona road trips and the vehicles to get you there
- Colon cancer is preventable. Check these signs and symptoms to stay healthy.
- 6 of the biggest skin cancer myths
- Affordable small home makeover ideas
- Locals helping locals: 6 success stories you need to know about
- Sunscreen facts that could save your life
- 6 energy saving hacks for your home
- 5 tips for choosing a company to end your timeshare
- Overlooked water tips to save you money
- 5 of the most adored gentlemen in professional sports today
- The real danger of sitting at your desk
- Most surprising NBA playoff performances of the last 40 years
- 11 classic baseball movies you must see again
- Finally getting rid of fat: 3 methods that actually work
- 4 reasons cancer survivors should focus on food
- 5 spring cleaning spots everyone forgets
- 5 reasons to look forward to watching the D-backs this season
- Common virus attributed to spike in head and neck cancers
- 5 signs it’s time to end your timeshare ownership
- 3 most overlooked ways to keep your home healthy
- 6 ways the air in your home could be making you sick
- CrossFit dangers: 5 common injuries and how to deal with them
- Today's radiation treatments offer better success, fewer side effects
- Tips to make watching TV on the patio even better
- What really happens when you donate to a community college?
- Sun and skin cancer: Separating fact from fiction
- 5 critical lifestyle changes for a healthy colon