Snickers may have found a new face for its “Hungry? Why Wait?” campaign, as Baltimore traffic reporter Jimmy Uhrin took those words to heart during a live broadcast of WBFF’s morning show last Thursday.
Uhrin, affectionately known as “Traffic Jam Jimmy,” rolled up to a McDonald’s drive-thru to order one of the restaurant’s signature Filet-O-Fish sandwiches just as the station cut to him live in his vehicle.
Unfortunately for Uhrin, the Golden Arches were only serving breakfast at that hour. Channeling his inner Peyton Manning, Uhrin audibled to an Egg McMuffin and a black coffee, quelling his hunger pangs and confirming that even weary traffic reporters gotta eat.