Burger King has amazed, shocked and even brought tears to some of its customers.
The fast-food chain has introduced a new “Proud Whopper” to celebrate gay pride, featuring a bright, rainbow-colored wrapper.
According to Fox 59, Burger King said they want people to know that as a brand, they believe in self-expression.
A short film was released on YouTube featuring some of the customers’ reactions as they opened the new burger offered during San Francisco’s Pride Parade on Sunday, June 29.
“I think this wrapper means that we all have the same rights,” a young boy said during the video.
Inside the wrapper, a heartwarming message about equality is revealed.