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‘Like a Girl’ campaign hopes to champion girls’ confidence

There seems to be a renaissance of feminism hitting the airwaves — and Internet — in recent months.

Last week, there was this commercial by Verizon, based on statistics from the National Science Foundation.

This week, it’s a commercial by Always, maker of feminine products, and directed by Lauren Greenfield, “Sundance Film Festival award-winning creator of ‘The Queen of Versailles,'” according to

In the ad, Greenfield asks girls of all ages — and one young brother — what it means to do something “like a girl.” It’s interesting to note that the older girls know the phrase meant to be insulting, while the younger ones aren’t sure — one girl only guesses that it sounds like a bad thing.

With their “Like a Girl” campaign, Always is hoping to “champion girls’ confidence” as they hit puberty, as their research showed half of girls lose their confidence as they hit their teen years.