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Samuel Adams HeliYUM: ‘Unlike what you’ve ever tasted’

Are you ready for Samuel Adams’ new beer, HeliYUM Ale?

OK, maybe it’s not really coming, but good on Samuel Adams for capturing the easy-to-attempt but difficult-to-achieve combination of seriousness with obvious comedy.

“Infusing beer with helium has an amazing impact on the beer,” Samuel Adams founder Jim Koch says in the video before. “Couple this with the lighter mouth feel, and you’ve got a beer unlike what you’ve ever tasted.”

But on a kind of serious note, who doesn’t enjoy listening to one of the world’s beer experts talk about the intricacies of a drink while sounding like he just inhaled the helium out of a balloon?