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What took so long?: Jelly Belly now offers beer flavored jelly bean

The moment many of us have been waiting for is finally here: Jelly Belly candies now come in beer flavor.

“Our fans have been asking for a beer Jelly Bean for years,” Rob Swaigen, Jelly Belly’s vice president of marketing, told “It took a few years to perfect, but we think we got it right.”

Now, before you rush out to fill your candy jar at work — or your employer bans them — the candy company has revealed that no actual alcohol was used in the making of the jelly beans.

The Draft Beer flavored jelly bean was modeled after a hefeweizen ale — an unfiltered wheat beer — to pay homage to Jelly Belly’s German ancestry.


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