Kmart taking heat for underwear commercial
Nov 19, 2013, 10:37 PM
You’ll never look at “Jingle Bells” the same again after this video.
Kmart’s new ad, “Show Your Joe,” has made a lot of people angry. The ad features six men who, at first, appear like they’re going to play the holiday song on bells.
But then a table slides away to show them in their underwear. It’s not particularly revealing, but people have a problem with what comes next.
The guys start moving their hips and appear to use their own, ahem, bells, to play out a short version of “Jingle Bells.”
Naturally, people took to the store’s social media pages to express their anger, but Kmart is no stranger to controversial ads. Anyone remember “Ship My Pants?”.
I wonder if they ship boxers.