The Boston Brewing Company is defending a new ad that first aired a few weeks ago that omitted religion from a Constitutionally-based quote.
According to the Huffington Post, the makers of Samuel Adams received quite a bit of online heat after the commercial failed to mention the “Creator,” a Constitutional reference to God.
In the ad, an actor explains why a beer would be named after Samuel Adams, but didn’t quote the Constitution directly. If he did, the direct quote would have been, “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”
Instead, the beer maker eliminated religion from the quote, claiming it was adhering to advertising standards agreed upon by the entirety of the beer industry.
“We adhere to an advertising code, established by the Beer Institute — a beer industry trade organization — that states, ‘Beer advertising and marketing materials should not include religion or religious themes.’ … We agree with that, and we follow these guidelines and approach our marketing with the utmost responsibility.”
The reactions to the decision posted on Sam Adams’ Facebook page has been less than positive to say the least.
What do you think? Watch the ad below and let us know if you have a problem with it in the comments.
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