ADOT’s safety message contest returns for third year
PHOENIX — The Arizona Department of Transportation’s safety message contest returns for its third year.
Participants have until Monday to submit their clever safety slogans online for a chance to see their message on overhead signs above Arizona’s state highways.
According to a press release, ADOT received about 9,000 entries from the past two contests.
The entries must be related to traffic safety, must fit into three lines and be no more than 18 characters long per line.
They can’t include phone numbers, web addresses, hashtags or emojis.
ADOT will choose 15 finalists for the next round where the public will vote for their favorites.
The two messages that receive the most votes will appear on the overhead signs statewide.
“We’re not joking about safety – nothing is more important than safety at ADOT,” ADOT Director John Halikowski said in the release.
“Some of the messages we display are humorous, but we’re using that humor to connect with drivers and get them thinking about the things that lead to preventable crashes and fatalities. These messages kick start conversations about safety and that’s a good thing.”