(AP) – THE NEWS: Consumer-products maker Kimberly-Clark is rolling out a line of Poise products aimed at women who are or will soon go through menopause. A lubricant for vaginal dryness, panty freshener stickers, feminine wash, cooling towelettes and roll-on gel will debut July 23.
THE CONTEXT: It’s a move by Poise to expand beyond its line of pads for incontinence. But introducing consumer products is tough, since people tend to be loyal to brands for decades.
WHAT’S NEXT: National TV ads begin running on July 30. In them, women describe the symptoms of menopause and the need to discuss it.
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