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Longer Grand Canyon North Rim season brings in $14M, study finds

FLAGSTAFF, Ariz. — A new study says extending the tourist season at the Grand Canyon’s North Rim by a month would boost the regional economy by $14 million.

Researchers said Wednesday that a longer tourist season would bring nearly 38,000 visitors to a region that relies heavily on tourism and would support 183 jobs.

The study doesn’t factor in the cost to the national park or maintenance to the highway that leads to the North Rim.

Coconino County commissioned the study from Northern Arizona University.

Tourism promoters in northern Arizona and southern Utah have been advocating for an extra two weeks in both October and May. The idea has gained traction recently.

The canyon’s less popular North Rim is fully open less than half of the year, largely because of weather.

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