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Business, social media to prevent babies with HIV

DAVOS, Switzerland (AP) – Business and social media leaders are teaming up to tackle the transmission of HIV from mothers to babies, saying the medicine and the money are largely in place and with the right organization they can eliminate HIV-infected births by 2015.

Apax Partners U.S. CEO John Megrue will chair the business group to coordinate work already being done by governments and other international donors. He says almost 400,000 babies are born with HIV each year.

Randi Zuckerberg, who founded RtoZ Studios after leaving the Facebook company that her brother Mark started, will lend the power of social media to increase awareness, by pulling in 1,000 influential Twitter and Facebook users.

She calls it “a social good broadcast experiment.”

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