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Sweet deal: Bashas’ enlists the help of kids to create new doughnut

(Flickr/Amy)

PHOENIX — Let’s face it, children have some of the best instincts when it comes to sweets. That’s why Bashas’ supermarkets is turning to them to create the next great doughnut.

All Arizona children ages 5 to 15 are encouraged to submit doughnut ideas for the grocer’s second-annual Donut Flavor Craze Contest.

According to a press release, “the sky’s the limit for creative donut dreamers,” including “colorful sprinkles and puffy marshmallows to glorious glazes and luscious fruits.” Last year’s winner was S’mores-inspired.

The contest will take place until May 12 and will give kids the opportunity to make their creation a staple in the stores’ roster of 59 little cakes.

Thirteen finalists will be selected May 15 and the public will be able to vote for their favorite creation May 16-19.

The winning treat will be announced May 30 and will be available in all the chain’s bakeries throughout the month of June.

But that’s not all: The winner will also receive a dozen doughnuts every week for a year, a gift card and will be crowned Bashas’ Official Donut Ambassador (pretty sweet, right?).

And because all is fair in love and doughnuts, each of the finalists will also receive a store gift card.

To join the contest, kids need to submit a 100-word description of their doughnut, including a name for it, the ingredients and why their doughnut should win. They can be submitted online or by email at flavorcraze@bashas.com.

The contest is just the kickoff to National Doughnut Day on June 2.

As if the thought of a delicious doughnut wasn’t enough to get you involved in the holiday, 10 percent of all of the doughnut sales on June 2 will be donated to the Salvation Army, according to the press release.

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