(AP) – The maker of Budweiser is using splashy newspaper ads to poke fun at a lawsuit that alleges its beer is watered down.
In full-page ads in 10 U.S. newspapers on Sunday, including The New York Times and Los Angeles Times, Anheuser-Busch InBev shows one of the 71 million cans of drinking water it has sent to the American Red Cross and other relief organizations responding to disasters.
“They must have tested one of these,” the ad says.
The class action lawsuit, filed in several states, accuses the brewer of cheating consumers out of the stated alcohol percentage by adding water just before bottling its beers.
The water cuts the alcohol content by 3 percent to 8 percent, according to the lawsuit’s lead lawyer, Josh Boxer. The lawsuits are based on information from former employees at the company’s 13 U.S. breweries, some in high-level plant positions, he has said.
Anheuser-Busch InBev says the claims are groundless. In the ads, the company calls its beer “the best beer we know how to brew.”
“We take no shortcuts and make no exceptions. Ever.”
Neither the ads nor a statement by an Anheuser-Busch spokesman on Sunday directly address the complaint. “We never waver on quality,” a spokesman said in the statement.
Boxer said in a statement Sunday that the ads amount to “classic non-denial denials.” He said that the company will be asked to produce internal alcohol testing data in court that will prove his case.
“These alcohol readings, taken six times a second as the finished product is bottled, will confirm the allegations made by the growing number of former employees who keep coming forward to tell us the truth,” he said.
The suit involves 10 Anheuser-Busch products: Budweiser, Bud Ice, Bud Light Platinum, Michelob, Michelob Ultra, Hurricane High Gravity Lager, King Cobra, Busch Ice, Natural Ice and Bud Light Lime.
Anheuser-Busch, based in St. Louis, Mo., merged with InBev in 2008 to form the world’s largest alcohol producer, headquartered in Belgium. In 2011, the company produced 10 billion gallons of malt beverages, 3 billion of them in the U.S., and reported $22 billion profit from that category, the lawsuit said.
Lawsuits have been filed in California, Colorado, Ohio, Missouri, New Jersey, Pennsylvania and Texas so far. Each seeks at least $5 million in damages.
(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
- 6 coolest things brewing in Arizona
- The virus that keeps head and neck cancers on the rise
- State Fair ‘Kid Reporter’ has all the angles covered
- 4 important things to know about timeshare maintenance fees
- Signs of delayed car crash injuries
- The truth about sports concussions
- The Alzheimer's epidemic: Facts you need to know
- The season is here, keep your Fantasy Football team strong all season
- 8 TV shows you can't miss this fall
- Football is here: 6 tips to make this your best season ever
- Gameday recipes and beers to match
- 6 reasons the Cardinals are driven to win the Super Bowl
- The Pac-12 football season nears kickoff
- Tips to get ready for a pain-free golf season
- Protect your family with these 7 home security features
- How to train like an Olympic swimmer
- 2016 Olympics: A guide to must-see TV events
- The bride's guide to feeling your best on your wedding day
- Deciding when you need knee surgery
- Celebrating Fourth of July is much cooler in these AZ towns
- Top ten road trip bathrooms in America
- Six things causing a pain in your neck
- 5 things to make your summer move easier
- Three elements of a strong timeshare exit guarantee
- Stretches and exercises for carpal tunnel syndrome
- The best Major League ballparks have their own personality
- Comparing the best regular seasons: The '96 Bulls and '16 Warriors
- 3 Arizona road trips and the vehicles to get you there
- Colon cancer is preventable. Check these signs and symptoms to stay healthy.
- 6 of the biggest skin cancer myths