MONTPELIER, Vt. (AP) – Vermont-based ice cream maker Ben & Jerry’s is supporting gay marriage in Britain by repackaging an apple pie flavor as Apple-y Ever After.
The subsidiary of the global food and cosmetics conglomerate Unilever is issuing the newly labeled ice cream in the United Kingdom, where the government has said it plans to legalize gay marriage and has begun public consultation before introducing legislation.
When Vermont passed such a law two years ago, the ice cream company celebrated by briefly repackaging its Chubby Hubby flavor as Hubby Hubby.
Ben & Jerry’s has been involved in progressive political causes since its founding in 1978. The company’s spokeswoman Liz Stewart says the genders of married spouses matter less than their love and commitment.
Parent company Unilever PLC’s other brands include Lipton tea and Dove soap.
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