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Brian Douglas is photographed at the Cream City Music store Wednesday, Nov. 11, 2015, in Brookfield, Wis. Cream City Music sells more than 1,800 items from guitar picks to vintage instruments on, a musical equipment marketplace. The retailer began selling on two years ago. Small retailers use high-tech innovations to build relationships with customers; they often can't compete with big chains on prices, so they aim at better, individualized service.  (AP Photo/Morry Gash)
Associated Press | November 11, 2015 12:54 pm
High-tech means higher sales for many small retailers