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Updated May 15, 2013 - 7:16 pm

Kirstie Alley lashes out at Abercrombie & Fitch, #FitchTheHomeless goes viral

Kirstie Alley is enraged over what Abercrombie & Fitch CEO Mike Jeffries has to say about "plus size women." In a recent interview with ET's Rob Marciano, Alley gave Jeffries the smackdown.

"He says, Abercrombie clothes are for people that are cool and who look a certain way and are beautiful and who are thin and blah, blah, blah," says the 62-year-old actress, who previously struggled with her weight.

"That would make me never buy anything from Abercrombie even if I was cool and thin."

Her fireball was sparked after an author recently accused the CEO of not wanting "larger people shopping in his store."

In a 2006 interview with Salon, Jeffries said, "We hire good-looking people in our stores. Good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don't market to anyone other than that."

Filmmaker Greg Karber is also giving the CEO a piece of mind -- though he's doing it in a more creative way than Alley -- with a few less expletives.

Karber is calling upon the public to join him in his efforts to make "Abercrombie & Fitch the world's number one brand of homeless apparel."

He announced the #FitchTheHomeless campaign in a video he posted to YouTube (WARNING: Some may find the language used in the video offensive.), where he passed out A&F clothes to homeless people on the streets of LA.

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