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Kmart taking heat for underwear commercial

You'll never look at "Jingle Bells" the same again after this video.

Kmart's new ad, "Show Your Joe," has made a lot of people angry. The ad features six men who, at first, appear like they're going to play the holiday song on bells.

But then a table slides away to show them in their underwear. It's not particularly revealing, but people have a problem with what comes next.

The guys start moving their hips and appear to use their own, ahem, bells, to play out a short version of "Jingle Bells."

Naturally, people took to the store's social media pages to express their anger, but Kmart is no stranger to controversial ads. Anyone remember "Ship My Pants?".

I wonder if they ship boxers.

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About the Author


Carter Nacke graduated from Arizona State University's Walter Cronkite School of Journalism in 2010. He has been with KTAR since March 2011.

In addition to being a news junkie, Carter enjoys talking sports -- mainly soccer and hockey -- and covers the Arizona Coyotes for ArizonaSports.com.

He is an Arizona native and enjoys traveling.

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