Tempe college football bowl game lands new sponsor
Nov 25, 2014, 3:23 PM | Updated: 3:23 pm
PHOENIX — An annual college football bowl game in Tempe, Ariz. got a new sponsor and name on Tuesday.
Bowl officials announced TicketCity, a ticket reseller, is the official sponsor of the Cactus Bowl.
“We are thrilled to be sponsoring such a premier event,” TicketCity Founder and CEO Randy Cohen said in a release. “TicketCity has a long tradition of creating memorable experiences and we are excited to continue that with the new TicketCity Cactus Bowl. Our relationships with the Pac-12 and over a dozen NCAA teams make this event the perfect partnership for us.”
The 26th Annual TicketCity Cactus Bowl is scheduled for Jan. 2, 2015 at Arizona State University’s Sun Devil Stadium. It typically features teams from the Big 12 and Pac-12. Tickets for the game went on sale in August.
The game was known as the Buffalo Wild Wings Bowl for two years before the restaurant chain pulled its sponsorship earlier this year.
The bowl, also formerly known as the Insight Bowl and Copper Bowl, is owned by the Fiesta Bowl, which also lost its sponsor, Tostitos, earlier this year.
