PHOENIX -- The head of the Arizona Multihousing Association announced Thursday a targeted effort to get more people signed up for health insurance under the Affordable Healthcare Act.
"Forty-five percent of all the people who reside in this state live in an apartment. That's a lot of people," said Tom Simplot, the organization's president and CEO.
The AMA has partnered with Blue Cross Blue Shield and will kick off an aggressive marketing campaign to education residents of apartment communities across the county.
"They've always said the actuarial numbers depend upon the younger generations and healthy individuals to buy insurance to offset those who are sick," said Simplot. "So, where do you go? Do you go to the hospitals to sign people up or do you go where they live?"
New and existing residents will receive educational materials, informative literature will be disseminated throughout communities and residents will have access to an exchange portal on the AMA website starting March 6, along with a toll-free number for expert assistance.
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