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A Phoenix Suns fan cheers on her team during the second half of an NBA basketball game against the Boston Celtics, Wednesday, Feb. 19, 2014, in Phoenix. The Suns defeated the Celtics 100-94. (AP Photo/Ross D. Franklin)

PHOENIX -- The Phoenix Suns are one of the biggest surprises in the NBA this season.

Because of that, they've drawn a lot of buzz around the Valley. Team president Jason Rowley said the Suns have had a 16 percent increase in attendance over the last 10 games compared to earlier in the season.

"Our guys are just so exciting to watch. People who have come out to games, want to come back," he said. "You're seeing that repeat business coming back into the arena, which is great for the team."

Rowley added that the Suns also have the fourth-biggest increase in TV ratings from last season to this season. They trail only the Indian Pacers, Portland Trailblazers and the New Orleans Pelicans.

Going into Friday's game against San Antonio, the Suns are 32-21 and are sixth in the Western Conference. Most experts predicted the team to finish last in the West.

"Everybody likes an underdog story," Rowley said. "Even though we thought we were going to be better than most people gave us credit for at the beginning of the season, I think everyone would agree that this team has come together in a very, very special way."

The team hopes to continue the momentum with their game on Sunday, when the team will recognize the 20th anniversary of the spectacular Kevin Johnson dunk over Hakeem Olajuwon with the Houston Rockets. Kevin Johnson will be on hand at the game to speak at halftime, and the team will give away a limited number of posters, some of which will be signed by KJ himself.

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