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Scottsdale sends Warm Weather campaign to NYC

According to Scottdale's convention bureau, during February, New Yorkers riding the 42nd Street subway will find themselves soaking up the sun in the Sonoran Desert. (Photo provided by CVB)

The Valley may have suffered through a cold spell, but the winter weather here is nothing like what northern city slickers have to deal with.

The Scottsdale Convention and Visitor's Bureau said now is the perfect time to entice these folks to pay the southwest, Scottsdale in particular, a visit. The bureau is launching its Warm Weather campaign.

"Every year we look to reach out to our primary cold-weather markets, which include Chicago, New York, Canada, even Denver, to capitalize on the sunny, warm weather we have here," said Kelly Tope with the bureau.

According to the bureau, during February, New Yorkers riding the 42nd Street subway will find themselves surrounded The exteriors and interiors of three subway cars will be wrapped with Scottsdale's tourism assets: the Sonoran Desert, Old West heritage, spas and golf. Each wrap will direct riders to StepIntoScottsdale.com.

Another part of the campaign is weather-sensitive promotion, in which an ad boasting Scottsdale's forecast will appear on Weather Channel Canada.

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About the Author


Sandra moved from the small border city of Yuma, Arizona to study Broadcast Journalism at Arizona State University in the late 90s. Since graduating, she's worked at several local TV stations including Univision, Fox 10 and 3TV.

Working at KTAR, has allowed her the opportunity to cover major national news events, including Presidential visits, the Tucson Tragedy and the Wallow fire.

When Sandra isn't covering breaking news or behind a microphone in the studio, she's probably at home with her best friend Mark and her two dogs, Lily and Lola.

Sandra enjoys cooking and admits to enjoying "really bad" reality T.V. She also enjoys spending quiet time at home with people she loves, playing a little poker and traveling.

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