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Updated Jan 11, 2013 - 7:18 am

Arizona Tourism kicks off astrological travel campaign

The Arizona Office of Tourism is hoping northern city-slickers will look to the stars to plan their winter vacation: "Arizodiac" is a new campaign targeting certain markets.

The Arizona Office of Tourism (AOT) is encouraging travelers to "master their inner vacation" by finding their Arizodiac sign. Each sign is represented by a critter native to the state and associated with a different type of activity.

"A jackrabbit, for instance represents outdoor activities like mountain biking, hiking, backpacking," said spokeswoman Kiva Couchon. "Or you could be a Coatimundi, which likes to eat and you have all the local cuisines."

The new campaign is specifically targeting Chicago, Denver and Minneapolis as "industry research indicates residents in these cities have the highest propensity to travel to Arizona during the winter season."

The $1.8 million campaign will utilize outdoor, TV, newsprint and online advertising placements.

About the Author

Sandra moved from the small border city of Yuma, Arizona to study Broadcast Journalism at Arizona State University in the late 90s. Since graduating, she's worked at several local TV stations including Univision, Fox 10 and 3TV.

Working at KTAR, has allowed her the opportunity to cover major national news events, including Presidential visits, the Tucson Tragedy and the Wallow fire.

When Sandra isn't covering breaking news or behind a microphone in the studio, she's probably at home with her best friend Mark and her two dogs, Lily and Lola.

Sandra enjoys cooking and admits to enjoying "really bad" reality T.V. She also enjoys spending quiet time at home with people she loves, playing a little poker and traveling.


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