The Salt River Project Board plans to sponsor activities at Super Bowl XLIX in 2015 which will take place at the University of Phoenix Stadium in Glendale.
A general manager for SRP commented that aside from this partnership being the right thing to do, it is "a good business proposition for SRP and its customers as well".
"The 2015 Super Bowl at University of Phoenix Stadium - one of the most sought-after events in the nation - is a good example of an event that will not only provide many benefits to SRP but to the Valley and the entire state as well," said Mark Bonsall.
The sponsorship includes $200,000 for energy programs, $250,000 in cash, as well as support for the committee.
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