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Tucson using credit offer to lure border shoppers

A novel idea could bring thousands in tourism dollars to the city of Tucson.

"It's marketing effort, outreach to bring those visitors from across the border more often, to stay longer, and of course spend more money and have a bigger impact in our economy," said Executive Vice President of the Metropolitan Tucson Convention and Visitor's Bureau of the Vamos a Tucson program.

Workers at participating manufacturing companies in Mexico can apply for a $500 to $700 line of credit to spend in Tucson. The free line of credit would be paid directly from the workers' paycheck.

The program debuts this week. It is the result of a partnership between the MTCVB with the Maquiladora Association of Sonora and the Banorte.

About the Author

Sandra moved from the small border city of Yuma, Arizona to study Broadcast Journalism at Arizona State University in the late 90s. Since graduating, she's worked at several local TV stations including Univision, Fox 10 and 3TV.

Working at KTAR, has allowed her the opportunity to cover major national news events, including Presidential visits, the Tucson Tragedy and the Wallow fire.

When Sandra isn't covering breaking news or behind a microphone in the studio, she's probably at home with her best friend Mark and her two dogs, Lily and Lola.

Sandra enjoys cooking and admits to enjoying "really bad" reality T.V. She also enjoys spending quiet time at home with people she loves, playing a little poker and traveling.


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