In the get-a-life file today, I must place the One Million Moms group. I am not sure what these women are after, except possibly the complete extinction of fun.
The One Million Moms, which has famously gone after JC Penney in the past for using Ellen DeGeneres (gasp, a lesbian) in its ads, is now targeting Kraft Foods for its hilarious zesty salad dressing ads, which feature a very good-looking shirtless guy, holding a bottle of the dressing.
Some of the other ads feature the guy cooking on a barbecue grill or lounging on a picnic blanket with a towel over his parts.
Silly? Maybe. Sexy? Sure. If you can make salad dressing sexy, he succeeds.
But here's the thing.
Women have been objectified in movies and television -- heck, everywhere -- FOREVER. Why is this ad anything but hilarious?
I am not sure if the One Million Moms have ever experienced a sexy moment.
Or a funny moment.
Or any fun whatsoever.
That's too bad.
The guy who plays the part of "Zesty Guy" (and how fun is that name??) is named Anderson Davis. He has said the campaign is entirely tongue-in-cheek and because salad dressing is inherently NOT sexy, they have fun with it by injecting some humor.
Signs show the campaign is working too, by the way -- it's all over Twitter and other social media. Davis has said he doesn't mind being a piece of meat and that he leaned heavily on his women friends to craft his role, and women seem to love it.
Obviously his friends have a sense of humor unlike the One Million Moms.
I think it's hilarious.